You made it! And you’ve struck gold… 🔑

We’re so happy you’re here. We’d like to welcome you to our first (of many) blogs.

When you think of listing your home, do you think about all of the preparation and planning that’s required? Chances are, probably not. 

That’s why we’ve made a list of over 100 things we (Sold By Gleason) will do to sell your home fast and at a higher price… Check them out:

1. Order a complete property profile of your home.
2. Review property profile for accuracy. 
3. Perform a complete “Right Price Analysis” of your home.
4. Calculate “Neighborhood Absorption Rate” of your property.
5. Create a customized marketing plan that targets high propensity to purchase buyers.
6. Develop pricing strategy for the property. 
7. Calculate an estimate of seller’s proceeds. 
8. Provide you with current information on pricing the home to sell. 
9. Provide you with information preparing your home for sale. 
10. Tour your property from the “Buyer’s Standpoint”.
11. Conduct a complete “staging” analysis of your home.
12. Written staging instructions to help your home sell at a higher price. 
13. Review interior of the home to maximize attractiveness. 
14. Assist the seller in storing large pieces of furniture.
15. Review exterior of the home to maximize “curb appeal”.
16. Assist the seller in making exterior as attractive as possible. 
17. Take photographs of your home for use in marketing materials. 
18. Develop “soon to be available” postcards.
19. Explain the advantages of seller carry back financing. 
20. Explain the disadvantages of seller carry back financing.
21. Review the status of any encumbrances. 
22. Review the status of any property tax liens against the property. 
23. Obtain architectural drawings and permits relative to the property. 
24. Measure the home.
25. Develop an attractive description into the Multiple Listing System. 
26. Place home description into the Multiple Listing System. 
27. Review the Agency Relationships Disclosure Statement. 
28. Assist the Seller in completing the Agency Confirmation.
29. Sign agent’s portion of Agency Confirmation. 
30. Review required flood disclosure, as required. 
31. Review required lead based paint disclosure, as required. 
32. Review the environmental Hazards Disclosures requirements. 
33. Review the Smoke Detector Compliance requirement.
34. Review the Foreign Investment in Real Property Transfer Act. 
35. Provide seller with “Statement of Identity” for completion. 
36. Review Right Price Analysis with seller. 
37. Show seller how commission split affects how show ability of home. 
38. Review the Current Market Situation with the seller. 
39. Provide past marketing flyers to seller. 
40. Sign Listing Agreement with seller. 
41. Review the benefits and drawbacks of the real estate lock box. 
42. Review the benefits and drawbacks of the real estate sign.
43. Arranging for pest control inspection on the home. 
44. Arranging for contractor’s inspection of the home.
45. Arranging for roof report on the home, as necessary. 
46. Arranging for septic tank inspection, as necessary. 
47. Arranging for county inspection, as necessary. 
48. Arranging for smoke detector inspection, as necessary. 
49. Assisting seller in correcting anything significant in inspections.
50. Assist the owner in completing the Transfer Disclosure Statement. 
51. Complete listing agent’s portion of Disclosure Statement. 
52. Place a professional “For Sale” sign on the property, as authorized. 
53. Place appropriate riders on sign. 
54. Place brochure box on sign when necessary. 
55. Place lock box on property, as authorized. 
56. Directly contact agents with qualified buyers about the property. 
57. Respond to agent questions about the property.
58. Respond to buyer questions about the property. 
59. Design attractive color flyers for the property.
60. Order a report on local schools. 
61. Prepare sheets for potential buyers showing financing options. 
62. Prepare Open House Guest Register.
63. Develop an Open House schedule with owners or tenants. 
64. Assist homeowner in preparation of home for showings. 
65. Conduct telephone cold calls to target market, as necessary. 
66. Update marketing program, as necessary. 
67. Write advertising copy for various media. 
68. Place ads in various media. 
69. Print color flyers. 
70. Provide Lucite flyer display stand for inside the home. 
71. Deliver guest register and flyers to seller. 
72. For vacant properties, coordinate the use of rental furniture. 
73. Order copies of building permits. 
74. Order copies of Covenants, Conditions, & Restrictions. 
75. Place appropriate information into Multiple Listing System.
76. Order professional photos of the property to be taken for MLS.
77. Conduct door-knocking campaign in neighborhood, as appropriate. 
78. Prepare and mail “Just Listed” postcards to potential buyers. 
79. Follow-up with agents on showing appointments. 
80. Meet potential buyers at the property. 
81. Follow-up with potential buyers from open house opportunities. 
82. Canvass centers of influence to locate potential buyers. 
83. Arrange for a tour of the property for all agents in the area.
84. Develop a program to attract agents to “Broker Open” tour. 
85. Obtain other real estate agent’s opinions of the home pricing. 
86. Obtain other real estate agent’s impressions of home staging.
87. Status reports to sellers by phone, in person, or by email. 
88. Review local news sources for changes in neighborhood. 
89. Place Open House advertisements, as appropriate. 
90. Strategically place Open House signs to attract buyers.
91. Hold property open house for potential buyers. 
92. Provide refreshments for open house guests. 
93. Review results of Open House with Seller (note to the seller).
94. Prequalify all potential buyers before offers are made. 
95. Periodically review progress of marketing program.
96. Send “Thank You” notes to agents who show the property. 
97. Keep brochure box filled with flyers. 
98. Periodically update MLS information.
99. Assist seller in conforming to Fair Housnig Laws.
100. View all competing homes for sale. 
101. Coordinate presentation of offers to purchase the home. 
102. Write Counter-Offers, as necessary. 
103. Open escrow. 
104. Other miscellaneous activities that help sell a home. 

Let us sell your house – get in touch!